- Solicitor, Senior Courts of England and Wales
- MBA International Sports Management - Loughborough University
- Council Member, National Sports Council of Sri Lanka
- Non-Executive Director
- Member and Mentor of Law in Sport
- Member of Woman in Sports Law
- Legal 500 ‘Next Generation Partner’ Sport 2020 & 2021
- Legal 500 General Counsel Powerlist Switzerland 2018
Rowena is a commercial lawyer with well over a decade of dedicated experience in the international sports industry having worked within a variety of sports, primarily Olympic sports and football. She specialises in the negotiation and implementation of international sponsorship and broadcast agreements and has worked with some of the largest global sports properties, concluding ground-breaking deals for sports bodies in addition to major endorsement deals with some of the most prolific athletes in the world.
She has many years’ experience in event operations, rights acquisitions and sales, the tender processes and bid evaluation, and yet her passion and pride lie in the work she has done that has enhanced the evolution of the sports themselves.
Rowena is passionate about changing perceptions within the industry and her own experiences both personal and professional have given her a unique perspective of sport from grassroots to high performance with the consideration of players and athletes being at the centre of everything she does.
Charities & Partnerships
- Fundraising Professional
- Strategic Advisor to High Profile Brands & Professionals
- Philanthropy and Impact Investment
Nicky is a fundraising professional with a unique focus on two areas in particular: extending strategic advice and support to high profile individuals and organisations who wish to use their brand for good; and advising charity brands that wish to enlist such support.
Her strengths include: legacy creation and generating positive PR, identification of relevant and meaningful causes or projects, creation of mutually beneficial partnerships and minimising time demands whilst maximising success.
Her most recent clients include not only global sports personalities, but also major charitable organisations but she is also well-placed to use this experience to benefit up and coming brands to help increase both profile and awareness.
- Global Events Manager
- Brand Representation
- Rightsholder Representation
Annie has run major high-profile global events for over 15 years. She prides herself on her ability to answer the demands of a modern business through the provision of a specialist live experience and activation capability that integrates and collaborates with the heart of your business.
She is able to implement an authentic collaboration process and a highly agile and efficient business model, building teams internally or externally from a significant global network, according to the precise skills and requirement needs of each project.
Her experience ranges from delivering the UK’s largest public participation and engagement events to multiple significant Olympic specific activations both in the UK and abroad. She is able to work both rightsholder or brand side as required.
GEN Sport Limited
We travel the world, but usually you can contact us Monday to Friday 08:00-20:00 GMT