• You are
    your Brand.

    MAKE THE MOST OF IT

“Rowena knows sport. She is passionate about developing sport – and has a wealth of experience to bring to the table… One to watch!”

“GENSport comes to the table representing the interests of athletes and sport itself. Caring about the future of our sport and developing the future World Record holders.”

Sport and Athletes are at the heart of everything we do.

GENSport is focused on providing affordable and accessible consultancy services to the sporting community, both organizations and individuals.  Our goal is to enhance your brand and increase your profile leading to opportunities perfect for long-term commercialization.

Sports marketing presents endless opportunities for athletes and organizations and by working with a broad spectrum of athletes, federations and organizing committees at all levels we are able to direct your strategy to be focused on growth and brand development, leading to successful commercial programs.

In Her Corner Podcast

Rowena was honoured to be the opening guest on the new podcast series In Her Corner hosted by Liseli Sitali. In Her Corner is dedicated to celebrating and empowering woman in sport both on and off the field. Supporting, uplifting…
Rowena Samarasinhe
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Promoting woman's empowerment, GENSport partners with Fossil

GENSport is excited to partner with Fossil to promote women’s empowerment! As part of that initiative Rowena spoke on disrupting the gender divide at Innovators Serendipity earlier this week in Zurich.
Dow Jones Business - Disruption in Sport - 2019
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Dow Jones Business: Disruption in Sport

In September 2019, Rowena was invited to join a panel at the Journal House Singapore in partnership with the Dow Jones Business conference in Singapore, to discuss "Disruption in Sport: Successful Adoptions and Continuing Challenges". …

GENSport on Instagram

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