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“Rowena knows sport. She is passionate about developing sport – and has a wealth of experience to bring to the table… One to watch!”

Lawrence DallaglioFormer England World Cup Captain & Winner

“GENSport comes to the table representing the interests of athletes and sport itself. Caring about the future of our sport and developing the future World Record holders.”

Mike PowellLong Jump world record holder since 1991, two-time world champion and two-time Olympic silver medalist

Sport and Athletes are at the heart of everything we do.

GENSport is focused on providing affordable and accessible consultancy services to the sporting community, both organizations and individuals. Our goal is to enhance your brand and increase your profile leading to opportunities perfect for long-term commercialization.

Sports marketing presents endless opportunities for athletes and organizations and by working with a broad spectrum of athletes, federations and organizing committees at all levels we are able to direct your strategy to be focused on growth and brand development, leading to successful commercial programs.

InSport Education: The collapse of the European Super League

InSport Education: The Collapse of the European Super League

What a week it's been in the world of football! Leaving aside the emotional element, what does this mean for the future of investment in sport? Can we leave aside the emotional element? If you weren't able to join us live, no problem. Click…

Life at Level

Life at Level

Level has launched a motivating series titled Life at Level in which they speak to their own lawyers about their journey and how they made the Level model work for them. Click here to read Rowena's story from in-house general counsel to starting…

Athletes: The Other Side Podcast

Athletes: The Other Side Podcast

Interested in the lives of athletes and what happens when their sporting careers come to an end? Today, we often forget that sportsmen and women are more than just athletes, they have other lives - often many have careers away from their sport.…

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On the eve of an anticipated record-breaking Women

On the eve of an anticipated record-breaking Women’s @worldrugby @rugbyworldcup final here in @newzealand, we are also looking forward to @rowenasamarasinhe being a part of this incredible line-up of trailblazers in women’s sport, discussing Building Value in Women’s Sport at the @iwgwomensport conference on Monday.

With women’s sport enjoying its moment, how do we capitalise on this momentum to not only maximize opportunity but also ensure sustained growth?

Thank you to @anz_nz for supporting the session! For those of you attending, it all kicks off at 11.40am NZT.

#womenssport #womeninsport #IWG #newzealand #diversitymatters

Thank you for having me @everythinginsport Looki

Thank you for having me @everythinginsport

Looking forward to discussing how we use sport to shatter that glass ceiling, innovative diversity & inclusion strategies and learning how to invest in yourself.
• Challenging Bias in the Boardroom
• Tackling Unconscious Bias
• Empowering Women to Lead with Authority and Confidence

#everythinginsport #womeninsport #the94percentclub #sport4socialschange

“When I was invited to be one of the inaugural s

“When I was invited to be one of the inaugural speakers for @tedxverbier I had no idea at the time that many wait a lifetime for this opportunity.

I had no idea what an amazing learning experience it would be for me, or even that delivering the talk would actually make me even more passionate about its subject. It may not be perfect, but it comes straight from my heart!

My first ever TED talk is now available online via the TEDx YouTube platform at the link in my bio or simply by searching my name.

I would love if you would listen and let me know what you think. And if you agree, please like, share & spread the message.

I hope you enjoy it!

Sport changed my life as I knew it & I want to help build a world where every person has the opportunity to experience those life lessons too.” @rowenasamarasinhe

#the94percentclub

#yourconnectivity #thecontextofconnectivity #tedxverbier #tedxtalks #inspirationalspeakers #uniquedestination #talks #connection #connectivity #tedx #verbier #adventure #sportslaw #sport #womeninsport #ideasworthspreading

It's been a busy few weeks! First up... I'm offic

It's been a busy few weeks!

First up... I'm officially a TED Speaker!

@tedxverbier... just wow! But more to come on that... #the94percentclub

As it is important to practice what we preach, I then ran my first ultra trail race! As an ambassador for the @cha_cha_cha_ultra, a mountain race focussed on inclusivity, it really was all about turning up and getting out there! "From track to trail", as a trail running friend quaintly put it, my aim was to simply finish the 46km-3000m climb course but I got so much out of the whole experience! I would have been running 76 miles this weekend if not for a sprained ankle... and so winter adventures it is!

Next, thank you to @lawinsport and @incrowd_sports for inviting me to speak on new formats in sport - the pros, the cons and how collaboration with the existing ecosystem is key. It's a fascinating time for sport right now and the opportunities are truly exciting.

Thank you also to all of the team at the @leadersinsport_ Conference for having me last week too.

Finally, a huge congratulations to all the team at @we_are_level for our ranking in the @thelegal500. I feel incredibly fortunate to have featured once again in the "Next Generation Partners" category and so a big thank you to all of my clients, the founders and all of my allies who constantly have my back! With a special mention to @bentatamorris @dlsportslaw @lowlesy Liz Coley for their individual recognition but to all of our colleagues for this exciting achievement!

The adventure continues...

#sportsbusiness #sportslaw #womeninsport #womeninlaw #diversity #inclusion #balanceisbetter #tedxverbier #chachachaultra #lisconf22 #incrowdsports #leadersinsport #legal500 #adidasoutdoors #adidasterrex #verbier #the94percentclub #thankyou

The countdown is on!💥 The inaugural edition of

The countdown is on!💥

The inaugural edition of @tedxverbier is taking place this Saturday 3rd September!

Alongside an incredible line-up of speakers, Rowena will be presenting on:

“The 94% Club: How sport is changing the boardroom”

We are so excited for this event and look forward to seeing some of you there! It’s not too late to buy tickets to be there in person, but if you are unable to join us, all of the talks will be available online soon.

Link in our bio!

#yourconnectivity #thecontextofconnectivity #tedxverbier #tedxtalks #inspirationalspeakers #uniquedestination #talks #connection #connectivity #tedx #verbier #adventure #sportslaw #sport #ideasworthspreading

Thank you Birmingham! Having stepped in after Du

Thank you Birmingham!

Having stepped in after Durban had to pull out, Birmingham certainly delivered a fantastic edition of the event & revived the Commonwealth!

Great to have full stadiums, with teams from all over the world, combined with para sport… life felt a little more like normal. Plus there were more medals for women💥

Now it’s time to focus on legacy…

& see you in 2026 Victoria!

#B2022 #CommonwealthSport #CWG #Birmingham

Oh what a night?!? Still processing what a monumen

Oh what a night?!? Still processing what a monumental moment it was for sport and for women❤️ Emotional doesn’t even come close…

Well done @lionesses you did us proud! & well done 🇩🇪

87,192 in the stadium (biggest crowd for a Euro final… ever…), 17.9 million peak audience viewing on BBC, 5.9 million streaming on iplayer… 79% peak audience share!🤯

Thank you @visauk & especially @guymartin79 for having us… but thank you to everyone who has got us here today❤️ & thank you @realdeniselewis for coming down from @birminghamcg22 to watch with me! I promised you a groundbreaking moment whatever the outcome😮

I am so fortunate get to go to some amazing events, but this one was more special than most💥

@weuro2022

#itcamehome #football #final #womenssport #takeachance #womeninsport #EURO2022 #balanceisbetter #diversitymatters

As we kick off another incredible weekend of sport

As we kick off another incredible weekend of sport, especially for women’s sport, so excited to be working with the inspirational @pamela.cookey as part of the Unlocked programme by @womensporttrust💥

Hoping we can help push this woman to phenomenal heights!

& maybe she’ll help relaunch our netball career?!?🤷🏽‍♀️

#womeninsport #sport #womenempowerment #inspirationalwomen #netball #futureleaders #nextgen #thisgirlmostdefinitelycan

Things don’t always go the way we plan but nonet

Things don’t always go the way we plan but nonetheless @wchoregon22 was another fantastic experience with friends, ex-colleagues, new colleagues and more!

Singapore may not have won its bid for the World Athletics Championships 2025 but Tokyo will be a fantastic location & Singapore has firmly put itself on the international sporting map!

We saw some amazing performances in Oregon from long time heroines like @realshellyannfp & @allysonfelix to name a couple but also some rising talent in Sri Lankan superstar @yupun_abeykoon as well as Singaporean @v_shantipereira And although we’re back home, it isn’t even over yet!

It felt so good to be welcomed back into the athletics family! More to come…

#Oregon22 #worldathletics #nextgeneration #eventbidding #Singapore #Tokyo

Earlier this week we were privileged to be a part

Earlier this week we were privileged to be a part of a special evening celebrating a remarkable man in cricket.

Together with @chrissymcarswell looking forward to supporting the Sir Garry Sobers Foundation to help improve access to elite cricket for underprivileged children around the world.

#cricket #sportfordevelopment #diversityinsport #makingadifference

So proud to announce Sri Lanka’s first @psaworld

So proud to announce Sri Lanka’s first @psaworldtour satellite event champion! Congratulations @laksiri_96💥 Can’t wait to see you climb the rankings!!!

We’ve been working with both the @psaworldtour and @sl_squash to elevate opportunities and ultimately the standard of squash within the country and we’re so excited to see this already translating into progress.

Our thoughts continue to be with the people of Sri Lanka during these difficult times. We hope sport can continue to be a sign of hope❤️🇱🇰

#srilankasport #srilankasquash #psa #squash #sportdevelopment

We want to take a moment to recognise two key orga

We want to take a moment to recognise two key organisations in our life who have recently reached landmark milestones! 🎉 And say a big thank you for all of the support!

We just returned from the South of France where @portasconsultancy brought the whole organization together from around the 🌎 for the first time since pre-Covid times. Having joined the leadership team as an Expert Partner in the middle of the pandemic in March 2021, it was great to spend time with some colleagues I hadn’t even met in person & input into the strategy for the next 5 years!

We were also celebrating having passed the 100 employee mark! Having been around 50 when we started working together!

Looking forward to to building on the journey so far & creating something really exciting!

#congratulations #thankyou #sportsbusiness #sportsconsulting #portasconsulting #womeninsport #entrepreneurship #inclusiveleadership

We want to take a moment to recognise two key orga

We want to take a moment to recognise two key organisations in our life who have recently reached landmark milestones! 🎉 And say a big thank you for all of the support!

First up, happy 5th birthday @we_are_level!💥When I joined in 2019, I was partner number 5… now we are 23 lawyers! What an achievement… all testament to the drive of the founders & the flexibility of the organization.

Looking forward to seeing what next! It was great to spend time together in Suffolk a couple of weeks ago but we also can’t wait for the reinstatement of the @verbier ski trip!

#congratulations #thankyou #sportsbusiness #sportslaw #womeninsport #entrepreneurship #diversity #flexibleworking

It’s been lovely few days here in Paris watching

It’s been lovely few days here in Paris watching some incredible tennis from past, present & future legends & also running the streets of Paris.

Big thank you to @imgtennis & Team @casperruud for bringing us on your unbelievable journey❤️It wasn’t meant to be this year but what a future you have ahead of you💥

Thank you also to @adidas for finding me a spot in the @adidas10kparis at the last minute!

For now it’s back to London but see you soon Paris💥

#FrenchOpen2022 #Paris #IMG #tennis #futurestars

We were back in Singapore this week as it gets clo

We were back in Singapore this week as it gets closer to crunch time for the decision of the host of the World Athletics Championships in 2025.

The vote will take place at the Council meeting ahead of the World Athletics Championships in Oregon this July. For the first time in a while, World Athletics is in the position of having a very competitive process with Singapore, Tokyo (JPN), Nairobi (KEN) & Silesia (POL) all submitting strong bids. Exciting times for athletics and hopefully exciting times for sport in South East Asia!

It certainly feels like the world is reopening and there is a renewed excitement around events! Most of all, we’re enjoying being back face to face with our clients around the world!

#Singapore2025 #WorldAthletics #Asia #strategyconsulting #PortasConsulting #eventbidding #sportdevelopment

We also love running around in the mountains!❤️ Thank you to @melodyskyphotography for a fun morning!

Repost @melodyskyphotography
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I often hear myself saying ‘this is my favourite time of year’, but I guess I love each season! But when a new season first arrives, it’s refreshing and exciting and brings on new adventures. A couple of days ago I was photographing sunrise trail running with sports lawyer, athlete, advisor, public speaker and one of my favourite model’s and inspiration to myself and other women in sport Rowena Samarasinhe in a location we were skiing not so long ago now. The wildflowers are replacing the snow and the marmottes are starting to wake from their hibernation. This was followed by photographing spring skiing late morning, a short hike and a podcast in the afternoon then photographing the moon at night. It’s amazing how you can fit so much into some days and hardly find the time for anything in others. Springtime is bliss and feels like a new beginning and with the longer days, there is a lot that can be achieved! Enjoy 😉
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@melodyskyphotography
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@gensportmarketing @adidaswomen @adidasterrex @stellamccartney @verbier @verbier4vallees
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#fromwhereirun #mountainsforall #trailrunning #outdoor #photography #outdoorsphotography #womeninsport #womeninspiringwomen #verbier #verbier4vallees

When I took on my role on the National Sports Coun

When I took on my role on the National Sports Council of Sri Lanka, I had no political agenda or affinity and my intention was purely to use my experience to better sport in my homeland of Sri Lanka.

I hope for a day when sport will be separated from politics but today is not that day.

While I had resisted this decision solely in the interests of Sri Lanka’s sportsmen and women, I also appreciate that there are much more important life-impacting decisions to consider right now and it is with a heavy heart that I must share the news we have collectively stepped down from the National Sports Council.

I stand with Sri Lanka🇱🇰 I hope that we are able to fix our beautiful country and eventually pick sport back up where we left it.

I truly believe that sport can change the world and I hope that at some time in the future we can use it to build bridges once again… in Sri Lanka and all around the world.

#standwithSriLanka #srilankasport #forallourathletes

It’s been a busy week talking sport policy with

It’s been a busy week talking sport policy with @dcmsgovuk but also essentially following one big crash course in investment & financial institutions right now! It’s a new world for us but an incredibly exciting one!

Time to breathe in some mountain air tho!🏔

#sportbusiness #uksport #dcms #innovation #privateequity #sportsinvestment #engagement #sportentertainment #worklifebalance

It’s official! Singapore is bidding to host the

It’s official! Singapore is bidding to host the World Athletics Championships in 2025 & if successful it will be the first ever edition of the event in South East Asia! New audiences to athletics & a whole new untapped market of potential future world champions! Plus Singapore has an undisputed track record for hosting major events.

Just imagine if Singapore could do for athletics what it did for F1?!?

#sport #sportbusiness #majorevents #athletics #trackandfield #innovation #sportsentertainment #newaudiences #hostcity #singapore #asia #asiansport

Reflecting on some of the highlights of what has b

Reflecting on some of the highlights of what has been an incredible week driving the diversity agenda, it’s also difficult to “celebrate” women when 79% of Ukrainian refugees right now are women & children; women are 14 times more likely to die during times of conflict or natural disaster today; largely because they are also less likely to be part of the decision-making process. But research shows that when women are involved in solution design, communities fair better since they better understand the essential needs. These are the issues the @actionaiduk Arise Fund aims to address in natural & conflict disaster zones & why I feel so passionately about this cause. It also aligns with my never ceasing goal to see more diversity at board and C-Suite level. Representation is so important to ensure the needs of all groups within society are met.

According to the SDP Gender Index, globally we are way off course the UN’s goal of equal pay by 2030 which suggests that women are still significantly disadvantaged in the workplace, which translates into all areas of society. There is still so much work to do.

Thank you to those who give me a platform to try to make change & those also fighting the fight!

#IWD2022 #breakthebias #balanceisbetter #diversitymatters #respectingwomentodaytomorrowandalways

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