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“Rowena knows sport. She is passionate about developing sport – and has a wealth of experience to bring to the table… One to watch!”

“GENSport comes to the table representing the interests of athletes and sport itself. Caring about the future of our sport and developing the future World Record holders.”

Sport and Athletes are at the heart of everything we do.

GENSport is focused on providing affordable and accessible consultancy services to the sporting community, both organizations and individuals.  Our goal is to enhance your brand and increase your profile leading to opportunities perfect for long-term commercialization.

Sports marketing presents endless opportunities for athletes and organizations and by working with a broad spectrum of athletes, federations and organizing committees at all levels we are able to direct your strategy to be focused on growth and brand development, leading to successful commercial programs.

InSport Education: The collapse of the European Super League

InSport Education: The Collapse of the European Super League

What a week it's been in the world of football! Leaving aside the emotional element, what does this mean for the future of investment in sport? Can we leave aside the emotional element? If you weren't able to join us live, no problem. Click…
Athletes: The Other Side Podcast

Athletes: The Other Side Podcast

Interested in the lives of athletes and what happens when their sporting careers come to an end? Today, we often forget that sportsmen and women are more than just athletes, they have other lives - often many have careers away from their sport.…
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Rowena appointed member of National Sports Council of Sri Lanka

We don't often use the word, thrilled, but in this case it is the best word to describe how we at GENSport feel about Rowena's appointed to the National Sports Council of Sri Lanka. Today was their first meeting which Rowena joined via Zoom…

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